The industry is old and tired. We changed it.
We believe that life is full of tough choices and tradeoffs, your body shouldn't be one of them.
Mother nature is our muse, and we’re here to keep her happy and your body healthy.
We believe that the prolific use of single use plastic for packaging is bad for the environment.
We believe the overuse of synthetic softeners to chemically alter softness isn’t good for your body.
We believe in using one hundred percent pure and sustainable plant based pulp from ethical and traceable origins. Anyways using fake and mysterious ingredients is just plain bad karma.
We set off on our journey to reinvent the status quo of bath tissue and step by step we created a product that is better in so many ways than just one.
From our cloud like feel to our one hundred percent recyclable and compostable carboard box and wrapper, we created the perfect bath tissue in our eyes, with everything you need and nothing you don’t.